Essential Haircare: Love Smoothing Shampoo

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Ideal for frizzy or unruly hair for a smooth look. Its formula, characterized by a soft and creamy foam, is designed to gently cleanse frizzy hair and favor styling, making the hair smooth.

HOW TO USE:
Apply to wet hair. Massage gently and rinse. Repeat shampoo application, then apply the Love Smoothing conditioner.
NATURAL ACTIVE INGREDIENTS:
Minuta Olive from Sicily - Rich in fatty acids and vitamins, it has an elasticising and softening action. Phenethyl Benzoate - strong shining effect.

Essential Haircare

Each family in our reformulated essential haircare line contains a specific characteristic and function: nourishment, hydration, volume, shine, protecting, elasticity, smoothness and daily care. All products are enriched with active ingredients sourced from slow food presidia farms in Italy to contribute to the biodiversity of our planet